PHD GHANA PLACE 9th

The Ghana office of PHD Media, a global media agency came 9th on the media planning/strategy game 'SOURCE'.

The young and innovative team under the dynamic leadership of their coach Mr. Bright Ladzekpo played the media planning and strategy game – SOURCE ; competing against the likes of PHD USA, PHD Dubai, PHD China, PHD Canada and over 300+ offices in the PHD Media Network.
From the 200th position the previous year the team restrategized and came to the party this year with their coach inspired winning strategies that saw them in the top 10 at the end of the year.
Mr. Wassim Nasir, Manager Operations, came tops globally with a core skill of Producing the most outstanding media campaigns in the year under review. His achievement was unprecedented to say the least as he stood tall amongst PHD Media network’s over 4000+ media specialist all around the globe.

The Coach

Mr. Bright Ladzekpo is currently PHD Media CEO for West & Central Africa, Ag. Managing Director, Nigeria. Bright started PHD Ghana in 2011. For over 18 years, he has provided consultancy services in media and marketing communications to both global and local brand managers, managing marketing communications for brands from global and local clients such as Soft Sheen-Carson, SABMiller, GSK, Vodafone, Virgin Atlantic, Indomie Noodles, SC Johnson, CEIBS Africa, GraceKennedy Foods, La Casera, Stanford SEED West Africa, Millicom Ghana and Huawei Technologies, among others.

He is a thought leader in the media communications industry.

SOURCE

“SOURCE” is PHD Media’s global strategy and planning tool which brings the global workforce together to collaborate on assignments using the massively multi-player online role playing and gaming platform. Players are awarded ‘pings’ (points) for contributing thoughtleader, core and channel ideas. These pings are accumulated to rank players on the global leader board. SOURCE is cloud-based and has been constructed based on cutting edge marketing theory and the latest insights from recent studies into Behavioural Economics as well as the most commercially applicable insights that have emerged from cognitive neuroscience – particularly studies into Neuro-marketing.

PHD Media

PHD Media is a subsidiary of the Omnicom Media Group which topped the 2016 Major Wins report from the Research Company Evaluating the Media Agency Industry (RECMA), ranking the net new business balance of wins and departures during the past year. Winning 29 percent of the USD 20.1 billion in ad spend that changed hands in 2016 globally, across its three agency networks, Omnicom Media Group ended the year with a net new business balance of USD 4.4 billion.

PHD currently holds the titles for network of the year with Adweek, Campaign and Cristal concurrently. PHD was adjudged the most successful media agency with more new business wins last year.

“PHD Ghana is strongly positioned and prepared to provide world class communications planning services to support the marketing efforts of its local and international clientele in Ghana and across West Africa, using tools that tap into the collective talent pool from our network of offices around the globe” said Coach Bright Ladzekpo.